http://www.ghotibait.com/internet-marketing/internet-adversiting-vs-traditional-advertising/ Strategic Internet Marketing Fri, 07 Aug 2009 15:35:37 -0400 http://wordpress.org/?v=2.8.6 hourly 1 http://www.ghotibait.com/internet-marketing/internet-adversiting-vs-traditional-advertising/comment-page-1/#comment-1842 Danielle Ross Fri, 07 Aug 2009 15:35:37 +0000 http://www.ghotibait.com/?p=125#comment-1842 Now they have LPM markets (Local People Meter's) that are actually hooked up to the television. In theses larger markets, the TV stations are able to pull reports from the previous day/night to get the correct numbers of what people are watching! It's too bad not all markets are offered this because it is so much more accurate and effective than the traditional diaries. What 12 year old really wants to fill a diary out? :) Luckily, Nielsen said they were going to convert all markets to LPM by 2011! Now they have LPM markets (Local People Meter’s) that are actually hooked up to the television. In theses larger markets, the TV stations are able to pull reports from the previous day/night to get the correct numbers of what people are watching! It’s too bad not all markets are offered this because it is so much more accurate and effective than the traditional diaries. What 12 year old really wants to fill a diary out? Luckily, Nielsen said they were going to convert all markets to LPM by 2011!

]]> http://www.ghotibait.com/internet-marketing/internet-adversiting-vs-traditional-advertising/comment-page-1/#comment-1686 Howie Schwartz Sun, 05 Jul 2009 07:22:07 +0000 http://www.ghotibait.com/?p=125#comment-1686 great article - i like the way you simplified the ctr process so it us understandable to newbies and pros alike. great article – i like the way you simplified the ctr process so it us understandable to newbies and pros alike.

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