Comments on: Internet Adversiting vs Traditional Advertising

By: How to keep up with today’s marketing — Media Two Point {OH!}

How to keep up with today’s marketing — Media Two Point {OH!} — Fri, 15 Apr 2011 15:59:53 +0000

[...] mail pieces, some basic PPC campaigns in place and that was about the extent of it. Our idea of tracking those efforts was to ask people on the phone how they heard about us when they called. Sometimes we would write [...]

By: Danielle Ross

Danielle Ross — Fri, 07 Aug 2009 15:35:37 +0000

Now they have LPM markets (Local People Meter’s) that are actually hooked up to the television. In theses larger markets, the TV stations are able to pull reports from the previous day/night to get the correct numbers of what people are watching! It’s too bad not all markets are offered this because it is so much more accurate and effective than the traditional diaries. What 12 year old really wants to fill a diary out? Luckily, Nielsen said they were going to convert all markets to LPM by 2011!

By: Howie Schwartz

Howie Schwartz — Sun, 05 Jul 2009 07:22:07 +0000

great article – i like the way you simplified the ctr process so it us understandable to newbies and pros alike.